How to set up an online business step by step guide

A) Select the product or services you want to sell online

Before starting a new business you must always do a thorough market research and get an idea as to which service or product is in great demand and have less competitors. There are multiple online tools to check the trends and traffic report. The best one we recommend is Google Ads Rank Checker and Ubersuggest. If you can find any product or service that have less competition and have moderate or high demand, then that product or service would be the best for you.

B) Make a professional website

If you are planning to sell a product then go for an ecommerce website. Initially if you are low on budget, then you can go with woocomerce wordpress site or a shopify site as it is easier to setup and maintain than a custom coded website.

If you plan to offer a online service, then go for a business portfolio website. Each of the service page must target the audience in a very crisp manner with booking buttons which are very easy to access. We do not recommend doing something very fancy because in most cases majority of the target audience would not be able to understand it. 

C) Start with the online marketing

Once the website is ready, you can go with one or all of the below mentioned digital marketing startegies for good results

• Setup your google business profile : This is a must do step for all businesses as it improves your visibility in local search & map results. Also since it would not cost you any money. Its also very simple to setup.
• Start with a Google Ads Account : Google offers you with tremendous opportunity to promote your business online. When your customer search for a particular product or service in google, if your website ad is on the top, then chances are that he may reach you out and become a customer. Running ads on google or youtube will surely give you instant results. But note that since the competition these days is very high, the cost of conversion would be a little on the higher end. We recommend that you get a professional marketing agency so that you get best result at lowest prices.
• Start with Social Media Campaigns : Once you setup up your website , one of the most important step is make social media pages on facebook, linkedin, twitter , Instagram and other and regularly post relevant content on it so that some traffic can be driven to the website for customer conversion. You can also choose paid marketing and boost your post to get genuine lead from time to time.
• Go with search engine optimisation (SEO) : Once you are sure that your product or service can go for a long term in market , then you can choose to go with SEO. Using SEO you can improve your site and page parameter and rank in top organic results of google. It is a long term strategy but for business sustainability in long term, its very important since you don’t have to pay to anyone when a customer reaches you using the organic search link.

D) Go with the trend

Always check the market trends on regular basis and improve your product or services so that you get outdated in the market.